![]() ![]() But what happened was I’m not particularly good in assembling things and it took me a long time. My personal experience started with IKEA furniture which is the reason that we call it the IKEA effect. And what we’ve basically found is that the moment that you invest something of yourself into something, you start overvaluing it. So this is a great example of something that is irrational but wonderful. ![]() Subscribers to my free weekly newsletter get access to extended interviews.Ĭan you talk about the Lego study, the IKEA effect and people’s investment in things? My conversation with Dan was over 45 minutes, so for brevity’s sake I’m only going to post edited highlights here. He and I spoke about the ups and downs of irrationality, how to make better decisions, and overcoming procrastination. The (Honest) Truth About Dishonesty: How We Lie to Everyone-Especially Ourselvesĭan has an online course called “ A Beginner’s Guide to Irrational Behavior“.The Upside of Irrationality: The Unexpected Benefits of Defying Logic.Predictably Irrational: The Hidden Forces That Shape Our Decisions.Dan Ariely teaches psychology and behavioral economics at Duke University and is the bestselling author of three books I love: ![]()
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