![]() ![]() We don’t do that-not that there’s anything (or much) wrong with that. If you click on the link and buy one, gets absolutely nothing. The SL-100C is available only through the Amazon Technics store. Whoever at Panasonic pulled the trigger on the Technics SL-1200 re-launch (I think I know), made the right call! In the years since, Technics has introduced a series of new, well-received direct drive turntables, the latest being this one, the SL-100C priced at the magic $999 spot on the turntable dial, complete with an Audio-Technica AT-VM95C cartridge installed on the head shell (available separately as a $69 combo). True, Swift, Harry Styles and Beoncé sold a lot of records, but that was only part of it. For the week ending December 22nd sales hit 2.2 million, making it the largest weekly sales figure since 1991 when the company Luminate began electronic tracking. Sales grew 22% in the first half of 2022 surpassing 19 million records sold. Skeptics and naysayers credited Adele and Taylor Swift for that year’s boost but each year since, and without a “big” record, sales continued growing until in 2021, unit sales, not just dollar sales surpassed those of CDs. ![]() ![]() ![]() Interest in vinyl took off that year, growing 30% from around 9 million sold in 2014 to 12 million in 2015. Technics couldn’t have better timed its 2015 re-entry into the audio enthusiast turntable market. Technics SL-100C Is a Grand Bargain a "Premium Class" 1200 variant for $1000 ![]()
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